News & Specials
Hoogerhyde Safe & Lock Celebrates 90th Anniversary
Grand Rapids, Michigan, September 6, 2016 – In 1926, Ford announced the 40-hour work week, the United States launched the first liquid fuel rocket and Winnie-the-Pooh and Greta Garbo made their debuts.
Closer to home, Fred Hoogerhyde opened a car repair and service company that capitalized on driver accidents in the then-fledgling auto industry. In short order, thefts prompted the auto industry to install locks on their vehicles – and again, Hoogerhyde was ahead of the technology curve when he began repairing car locks.
That expertise in locks eventually became the prime-time focus of the Grand Rapids business, and Hoogerhyde Safe & Lock focused on safe work and locksmithing. The business has continued to grow at its 1033 Leonard St. NW location ever since. Hoogerhyde is celebrating its 90th anniversary as a premier supplier of security for homes, businesses, institutions and automobiles. The Company has selected Habitat for Humanity of Kent County as its charity partner and will provide new locks and keys for each of the nonprofits new home builds in the coming year.
Hoogerhyde continues its success by combining the kind of advanced technology that led to a locksmith contract with the Gerald R. Ford International Airport with strong neighborhood business ideals such as great customer service and quality products.
Such values are important to current owner Tom Ziemer, who bought the business in 1999 after becoming disillusioned with the detachment of the corporate world. He quickly found his calling and today employs nine people to help him carry it out.
“Because of our work, customers can sleep better at night knowing their home, business and belongings are protected,” Ziemer said. “Knowing that we provide a sense of security motivates me and my team every day.
“Not only do we provide the best safes and security products, we also install, service and maintain them. We will never be the least expensive in the market, but we are the best – and that brings our customers extra peace of mind.”
Nowhere is that more important than in the sale and service of gun safes, which accounts for approximately 60 percent of his business. Hoogerhyde carries a wide range of products, all of them American-made, including Fort Knox, American Security, Winchester, Graffunder Safes, Rhino Ironworks and others.
Ziemer has samples of poorly built imported products side-by-side with American-made safes, allowing Hoogerhyde representatives to visually explain the difference that construction and design make when it comes to a well-built safe.
Hoogerhyde’s service on safes extends beyond those for guns, of course. Homeowners and business owners who need to protect jewelry, important papers, cash and other belongings can all benefit from a good safe. And professional installation means Hoogerhyde has proper equipment to move these heavy items throughout a building, even carefully down steps, to avoid damage.
Ziemer and his team also help customers get into safes where the combination or keys has been lost. A group of modern-day safecrackers, they have one of only a handful of machines in the state that can systematically dial every possible lock combination.
The company also has stayed true to its roots through locksmithing. If you lock your keys out of the car, buy a new home, go through a divorce or break-in, Hoogerhyde can provide the keys or appropriate security upgrades.
But a true testament to Hoogerhyde’s expertise on modern locksmithing, and the trust it engenders as a company, is in its contract with Gerald R. Ford International Airport. For this opportunity, Hoogerhyde’s locksmiths work with specialized security devices needed at an airport, but only after the company and its technicians passed an extensive background check.
Commercial locksmithing and its constantly evolving technology continue to be a key growth area for Hoogerhyde. Besides the airport, Hoogerhyde also served as the locksmith for Tanger Outlets shopping center in Byron Township, among other marquee projects.
Despite modern advances, the company started by Fred Hoogerhyde in 1926 – and which still bears his name because of the goodwill in that brand– will adhere to the standards that have brought them this far: a commitment to being a trusted partner for customers’ security needs.
“We provide real value to our customers by never forgetting our roots,” Ziemer said. “Without question, we offer the latest innovations to our customers but we have never forgotten the covenant we formed with our community. That makes us accountable to our customers and helps feed our efforts to always provide the best experience for them.”
Contact: Mary Ann Sabo | Sabo Public Relations | (616) 485-1432